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Magazines

Research World (November-December 2018)

This issue celebrates and examines the role of qualitative research in our vast panoply of insights tools and approaches. There is much tocelebrate, not least that qualitative has been perhaps even more adaptive to new approaches and technologies...

Catalogue: Research World 2018
Author: ESOMAR B.V.
December 1, 2018
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Citation

B.V., E. (2018a, December 01). Research World (November-December 2018). ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2018-


Magazines

Research World (February 2018)

The world is in turmoil. Hyperbole or reality? As we look back on 2017, it is difficult to characterise the state of things as anything but turmoil–and experts interviewed in this issue would agree. But, if this is the case, what then is the...

Catalogue: Research World 2018
Author: ESOMAR B.V.
February 1, 2018
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Citation

B.V., E. (2018a, February 01). Research World (February 2018). ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/research-world-february-2018-


Magazines

Research World (December 2017)

What role does research have in understanding and interpreting social change? Can the profession measure social impact and help decision makers understand what they need to do? Where and how can research help build a better society?

Catalogue: Research World 2017
Author: ESOMAR B.V.
December 16, 2017
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Citation

B.V., E. (2017a, December 16). Research World (December 2017). ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/research-world-december-2017-


Magazines

Research World (January-February 2014)

It is estimated that the value of global sponsorship will exceed US$50 billion this year of which over US$1.4 billion will be spent on the FIFA World Cup taking place in Brazil. How can we measure the return of investment in sponsoring this mega...

Catalogue: Research World 2014
Author: ESOMAR B.V.
February 15, 2014
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Citation

B.V., E. (2014a, February 15). Research World (January-February 2014). ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/research-world-january-february-2014-


Magazines

Research World (October 2013)

Big data and new technologies are creating huge new opportunities but are also changing the role and reach of market research, breaking traditional models. What are the latest developments and the implications for our sector?

Catalogue: Research World 2013
Author: ESOMAR B.V.
October 15, 2013
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Citation

B.V., E. (2013a, October 15). Research World (October 2013). ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/research-world-october-2013-


Magazines

Research World (November/December 2012)

In this issue we look at the core of research - understanding the consumer spirit.

Catalogue: Research World 2012
Author: ESOMAR B.V.
December 15, 2012
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Citation

B.V., E. (2012a, December 15). Research World (November/December 2012). ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2012-


Magazines

Research World (June 2009)

Our theme this month is return on marketing investment (ROMI). But just that one Insight throws the discussion of this aging concept into very sharp relief. Just what is ROMI? Is it return on investment on the entire marketing effort? Or return on...

Catalogue: Research World 2009
Author: ESOMAR B.V.
June 1, 2009
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Citation

B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/research-world-june-2009-


Magazines

Research World (May 2009)

Research for social and political purposes is a fundamental building block in the making and sustenance of a successful democracy. The return on research in the social and political domain far outweighs its cost. Research is indeed a fundamental...

Catalogue: Research World 2009
Author: ESOMAR B.V.
May 1, 2009
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Citation

B.V., E. (2009a, May 01). Research World (May 2009). ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/research-world-may-2009-


Magazines

Research World (January 2009)

The distinguished economist Brian Reading in this issue forecasts that we are very likely to see a 'W-shaped' recovery this time, with fiscal stimuli providing temporary relief before we see a second slump. It is also distinctly possible that even...

Catalogue: Research World 2009
Author: ESOMAR B.V.
January 1, 2009
×

Citation

B.V., E. (2009a, January 01). Research World (January 2009). ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/research-world-january-2009-